With this in mind, I looked into the topic to see if there were some solid facts on wine consumption and trends in Mexico. The results look like China might not be the only market worth watching.
According to the California Wine Export Program "Currently 70% of the wine consumed in Mexico is imported from foreign countries." This was no surprise considering the hot climate but, what did generate interest was the following piece, " Nationwide wine consumption has increased in the last few years... some wine experts estimate an annual 12% growth rate in consumption in the next few years. Mexico’s transition to more wine consumption over other alcoholic beverages, increased interest among different consumer sectors including women and young adults, and growing interest among consumers in trying novel wines makes Mexico an excellent market for the promotion and sales of U.S. wines."
As for the other 30% of consumed wine, the home-grown wine seems to be growing in stature and abilities. I even found a few sites promoting Mexican Wine Tours which I would otherwise consider to be a scam but, the majority are in Baja.
The wine growing regions do not go below Mexico City. The regions include:
Baja California, Sonora (Wine region North)
La Laguna- (Coahuila and Durango)
Center- (Zacatecas, Aguascalientes and Queretaro)
This is a brief tickler, stay tuned for a more in depth look into Mexican wine consumer's habits and the capabilities of the wineries.